Location, Location, Location!
Claim Your Google Places Page

Local Consumers Are Looking For Your Products and Services
On The Internet Right Now... Are You There?


Learn why your business needs an optimized Google Places listing in our simple Step by Step Guide.

small business guide to google places


google maps

Before you read anything I want to be clear that you are not here to get hyped on how we can get your website to be the first result on Google.

You probably get enough calls and emails about that every week!

What I am here to do is let you in on the biggest secret in the small business community today - GOOGLE PLACES - that could realistically land your business on page 1 for just taking action while your competition stays asleep at the wheel.

Why am I informing you to Claim Your FREE Google Places Listing?


It's a great way to "dip your toe" in the sometimes scary world of online marketing as a small business owner who is busy and tight on funds.


After experiencing the changes made and studying the features Google has added to Google Places in 2011 I can confidently say that for the local small business owner, Google Places will be a MORE POWERFUL TOOL THAN YOUR WEBSITE for generating new local customers the rest of the year and for years to come.


Some reports show that 95% of small business owners HAVE NOT even claimed their listing (even though it is free), let alone optimized it (an affordable service my company offers).


Google has made Google Places EASY TO USE AND TRACK YOUR EFFECTIVENESS once you get it set up properly, allowing you to drive tons of targeted traffic to your business with minimal effort.


It makes gathering reviews for your business easier from your happy and satisfied customers, while letting you respond to those customers instantly who have written you a poor review.

Don't Just take our word for it though...

Check out these quick videos directly from Google Places Business Owners who were early adopters:


Who am I and why should you care?


My name is John Rizzo and my company, GlobeOnDemand, has been helping entrepreneurs and small business owners get customers online for the past 5 years.

I built my company in the process of becoming a marketing resource for local business owners who were struggling with technology, while still a senior in college.

Upon graduating I landed a job as a consultant for Amazon.com's publishing group here in Charleston, SC. For 3 great years I was blessed to consult hundreds of authors and speakers on their internet marketing strategies.

I continued working with local clients while putting together a team of SEO and Internet marketing experts who have over 10 years of combined online marketing experience.

We basically eat, sleep and drink all the changes happening with the Google's, Yahoo's, Bing's and Facebook's of the world.

We built this site to share with you how big of an opportunity and necessity Google Places has become to your business-whether you get it or not at this stage!

As a business owner you know there are no such things as quick fixes if you want to be the best.

You are also probably aware already that you need a digital marketing plan after getting bombarded with stats like these:

While we would be happy to help every business owner out there, handling all of their internet marketing needs we are realists.

We can certainly talk with you about implementing an extensive internet marketing plan for your business when you are ready but TODAY want you to sense the urgency of how critical Google Places is by sharing a report we have compiled.

Go ahead and claim your free report to get started

small business guide to google places

The praise from those using their google places listing continue to rave about it:


Myth #1 - You have to have a website to Claim Your Place

No Website is required, Google requires a company name, mailing address and phone number. Start with these, and you are in a position to create your business visible on Google Places.

Myth #2 - Being Findable Online Is Too Expensive

More than ever, people are looking on the internet for your local services and products instead of using the Yellow Pages phone book or newspapers. Major companies like Google, Yahoo and Facebook are giving you free places to list your business that they maintain for you. If a consumer is not finding your business when they search, they are moving on and you have a problem! Your competitors are getting your customers and your profit!

Myth #3 - You have to have a physical store to Claim Your Place

New in 2010, you don't have to show your mailing address publicly in your listing. Google requires a mailing address to develop your listing, you have the choice to keep that address private and show your service region.

Myth #4 - Google Places and Google Maps are the Same

Your Google Places is a listing that allows you to produce, verify, and control the content describing your organization. But your organization might be listed on Google Maps because of input from other people. The normal Maps link: "Put your company on Google Maps" leads you to the Google Places service, exactly where you are ready to discover, claim and edit a current listing for the corporation.

small business guide to google places


A potential customer goes online looking for the product or service that you sell. They "Google It" and Google pulls together these three sections for your prospect:

1. Sponsored Listings (which are advertisements you pay for each time someone clicks on your link)

2. Organic Listings (websites considered popular & relevant to the search)

3. GOOGLE PLACES/LOCAL BUSINESS LISTINGS (a detailed local area map and listings) This snapshot should give you a good visual:


As You Can See GOOGLE PLACES/LOCAL BUSINESS LISTINGS Are The Most Prominently Featured Section! Here's why "LOCAL BUSINESS LISTINGS" are the most important section in Google results. When someone does an online search, Google knows exactly where they're located, right down to their street address. Scary "big brother" stuff, I know. But the fact is, every single computer has a distinct IP address that allows Google to "pinpoint" their location on a map when they go online.

Here's how that works in your favor:

As a consumer, say you search for "chiropractor". Because Google knows your location, one of the first things they'll show you on the "search results" page are the LOCAL chiropractor listings … the ones that are closest to your address! In this example I was in New York City and I entered in the phrase "chiropractor"


Google Places' FREE services are quickly replacing the expensive ads local businesses used to spend on and fail to see a Return on investment.

Your website, physical address, and your phone number are displayed FREE for your business, allowing new customers to find you quickly and sending you more traffic! As mentioned in the videos you are able to add photos, videos, hours of operation, and much more information to show customers what makes your business different – for FREE.

People today expect that if you are a legit business, you can be found on the internet. That doesn't mean you need to have the fanciest website on the block, but it does mean that as a bare minimum you should have "proper and accurate" online listings so that your CURRENT customers and POTENTIAL customers can go online to get your info.

Our Small Business Guide to Google Places will help you to do that and much more. If you need our help getting set up just let us know.

small business guide to google places

Frequently Asked Questions (FAQs)

What is Google Places?
Google Places, found at google.com/places, allows business owners to edit the content of their existing listing, or to add a brand new listing to Google's local database. By ensuring that basic information is up-to-date and providing additional details, like photos, hours, and coupons, business owners can stand out on the map to attract more customers.

What is a Place Page?
Place Pages help users find the best sources for information across the entire web, including business listing details, reviews, photos, nearby public transit, and more. We have Place Pages for a very broad range of "places" - whether a business, a park, a point of interest, a transit stop, or even an entire city.

How does this new name affect the typical Google user's experience?
Google users browsing search and Google Maps will not notice any changes to their user experience. "Google Places" is currently only seen when business owners attempt to claim their business listing at google.com/places.

Is this change happening globally or just in the US?
Google Places (or a translation of the term) will be the new name globally. Other features vary on a country-by-country basis. For example, we're adding the Dashboard feature to several new countries today.

How does Google Places differ from a Place Page?
Google Places offers business owners the ability to verify and extend their business information to include things such as hours of operation, photos, videos, coupons and products offered, to communicate with customers, and to get insights that help them make smart business decisions. A Place Page is the way that consumers see and interact with this information. Place Pages are accessed by clicking the "more info" button when looking at business listings on Google Maps or Google.com. Business owners can use Google Places, available at www.google.com/places, to manage information contained on their public Place Page.

Does using Google Places or Tags improve your position in search results?
Using Google Places does not automatically guarantee you a higher placement in search results, but by using Google Places you are able to add a wide variety of rich information to your listing that can help improve its performance and help it be matched to the most relevant queries. We have published tips for creating a great listing, which you can find here. Similarly, Tags does not change your placement in search results but will highlight an aspect of your business listing when it does appear as a search result.

small business guide to google places